Specialist Pet Insurer Launch UK’s First Equine Lifetime Insurance Policy


Swedish insurance expert, Agria, has been protecting horses and pets across Europe since it insured its first animal, a horse, in 1890. Since coming to the UK in 2009, Agria has protected the nation’s pets with lifetime cover, and now that the specialist insurer has launched the UK’s very first equine Lifetime policy, horses can benefit from the same protection for life. 

Bringing Lifetime horse insurance to the equine world allows horse owners the reassurance that vets’ bills can be covered year after year for recurring injuries or repetitive or chronic conditions, ensuring their horses’ lifelong welfare. A Lifetime policy, with up to £10,000 of vet fees cover every year, means that owners will no longer face the difficult decision of whether to “call the vet or wait and see”.  

A Lifetime policy, with up to £10,000 of vet fees cover every year, means that owners will no longer face the difficult decision of whether to “call the vet or wait and see”.  

In consultation with British horse owners and equine vets and drawing on its vast experience of horse insurance in Sweden, Agria has developed an insurance product that meets the needs of UK horse owners by keeping pace with the increasing costs of improved veterinary diagnostics and treatment.   


“We understand that every horse is an individual, which is why our policies offer owners a flexible range of options that are reliable, uncomplicated and revolutionary to the UK horse world,” says Vicki Wentworth, Managing Director of Agria in the UK, herself a keen event rider. As it is the horse that we are insuring for the course of its lifetime, the same policy can continue upon sale of the insured horse, giving the new owner further peace of mind,” Vicki explains.  

“At last, the equine industry has access to a lifetime policy, meaning horses will receive the care and treatment they need to live a full and happy life beyond the first year’s initial treatment plan. 

“We know the responsibility owners feel to ensure the welfare of their beloved horses, and now there is finally an insurance product to help share the care and financial load.”  

Swedish-owned and well established in Northern Europe, Agria came to the UK in 2009. They now win glowing reviews on online consumer feedback sites, rated ‘5 star’ by Defaqto and ‘Excellent’ on Trustpilot, with their cat and dog lifetime policies recognised as Which? Best Buys. 

Not only does an Agria Lifetime Equine policy come with the ability to transfer the horse’s policy to a new owner but for those with up to three horses – and unlimited dogs or cats – Agria offers annual multi-policy discounts.


Agria’s specialist equine field team have extensive experience of the horse world, and are dedicated to responding to queries quickly and efficiently, calling upon their own knowledge to aid the process.   

This year, alongside sponsoring the Jumping competitions at this year’s ECCO FEI World Championships in Herning, Denmark, Agria is also delighted to be the latest sponsor to support The Land Rover Burghley Horse Trials in Stamford, Lincolnshire as it makes a welcome return after a three-year pause.  

To find out more, please visit our website www.agriapet.co.uk/equinelife


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