Equestrian brand LeMieux launches new partnership with equine welfare charity World Horse Welfare
Equine welfare charity World Horse Welfare is delighted to announce that well-known and highly regarded equestrian brand LeMieux is raising funds for the charity’s vital work as their official corporate partnership.
The new partnership strenghens the existing relationship between LeMieux and World Horse Welfare, which has already included in-kind products and over £20,000 raised in the past year. A button at checkout on the equine clothing brand’s online shop allows customers to make a donation to World Horse Welfare, which has provided these valuable funds to the charity. These funds will help enable it to continue to rehabilitate the horses and ponies that come into its care – like Lemon a Shetland pony that founders Robert and Lisa LeMieux rehomed from the charity in February this year.
The move will see corporate funding, further checkout fundraising and some exciting cause-related marketing campaigns, which are in the pipeline.
Robert LeMieux, Founder at LeMieux said:
“I am excited to share that LeMieux, has joined forces with World Horse Welfare to make a positive impact on the equestrian community. Our partnership is rooted in our shared commitment to horse welfare, knowing that when horses are well-cared for, they bring immense joy to their riders. Our fundraising, and website donations goes towards supporting World Horse Welfare’s crucial resources and initiatives. Our collaboration strives to ensure that horses receive the care and respect they deserve. I am personally honoured to be a part of this effort.”
Peter Rowbottom, Director of Fundraising at World Horse Welfare said:
Following a year appreciating customer donations, matched funding and other adhoc support from LeMieux, we’re very much looking forward to formalising and growing the partnership with further funding and other exciting joint initiatives in the pipeline. The support of LeMieux is making a huge difference to our work in supporting the welfare of horses and is a wonderful example of an integrated corporate partnership that brings benefits to both parties.”
I am incredibly excited to share that LeMieux, a brand that I have loved for years, will now be an official charity partner with World Horse Welfare. This charity is especially dear to me since I am both a Patron and I also rehomed little Duke from them. It brings me great joy to see such a significant brand supporting this wonderful cause. This partnership will undoubtedly contribute to the outstanding work of World Horse Welfare in promoting horse welfare globally.”
World Horse Welfare (Registered charity no: 206658 and SC038384) invites corporate donations as a way of raising funds for its varied work around the world. The charity helps all types of equines both in the UK and around the world, through education, campaigning and hands-on care. They also support the responsible involvement of horses in sport.