National Steeplechase Association Sees Huge Livestream Increase
The National Steeplechase Association (NSA) were thrilled to announce that the coverage of the 100th Middleburg Spring Races (June, 13) and the 95th Virginia Gold Cup (June, 27) drew in thousands of viewers from across the world. The livestream on the NSA Network featured a full card of live racing, historical content features, interviews with racing insiders, drone coverage of all the thrilling action, and behind the scenes look of the barns on race day.
NSA President Al Griffin said,
The NSA, Middleburg and the Virginia Gold Cup worked tirelessly this month to produce a world-class livestream for not only racing fans but sports fans across the globe. We are proud of the way the organization had to shift to online viewing from a traditionally spectator-viewed event.”
The NSA livestream welcomed a 70% growth of viewers between the two races, with social media presence increased 500%, compared to the 2019 spring season. The two Virginia race meets hosted 21 races combined for purse money to help horsemen through the COVID-19 financial crisis. With strict health and safety guidelines, the top thoroughbreds, trainers and owners in the country competed in the highly anticipated race meets. Winners of the featured races include Moscato taking The Temple Gwathmey Sport of Kings Hurdle Stakes at Middleburg and Doc Cebu claiming victory of the Virginia Gold Cup Timber Stakes. Both Moscato and Doc Cebu were riden by champion jockey Mikey Mitchell.
Griffin added,
We are proud of our substantial growth in this shortened spring season. We will only improve and continue to push the sport into this new era. Our team looks forward to continuing our celebrated sport through a camera lens until we can all celebrate at the tracks again in the future.”
To watch all the of races, full results and more information about jump racing about the National Steeplechase Association, please visit www.nationalsteeplechase.com.
Suzanne Ashton, Founder of Everything Horse (Est, 2012), has a BA Hons in Marketing Management and a Diploma in Equine Science. Suzanne has ridden and owned horses all her life and has twelve years of experience in marketing, writing, design, SEO, and website creation.