Take up the Reins Gets off to a Racing Start
The Take up the Reins Tour of Great Britain got off to a sensational start at the Sport Relief Games in London (20 March) when more than 200 people climbed aboard the campaign’s mechanical horses at the Queen Elizabeth Olympic Park to get a feel for life in the saddle.
This fabulous, fun initiative inviting those of all ages and backgrounds to #GetHorsey and improve their health, fitness and wellbeing – whether in or out of the saddle – is devised by the British Equestrian Trade Association and supported by Hoof, the British Equestrian Federation (BEF) participation initiative to encourage more people into the sport*.
Everyone who takes a ride on the mechanical horses receives a goody bag with a booklet on getting started, a money box, a token for a £10 equestrian experience (short lesson or trek) and a voucher to exchange for a free pair of riding gloves when buying their first pair of jodhpurs and boots. Those who prefer to keep their feet firmly on the ground can get their horsey fix by helping at their local riding stables, equine charity or equestrian event.
The Take up the Reins Tour of Great Britain is visiting shopping centres, sports events and consumer shows across England, Wales and Scotland. For further information on the campaign and tour dates, visit takeupthereins.co.uk.
Suzanne Ashton, Founder of Everything Horse (Est, 2012), has a BA Hons in Marketing Management and a Diploma in Equine Science. Suzanne has ridden and owned horses all her life and has twelve years of experience in marketing, writing, design, SEO, and website creation.