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Take up the Reins Gets off to a Racing Start

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Take up the Reins Gets off to a Racing Start

The Take up the Reins Tour of Great Britain got off to a sensational start at the Sport Relief Games in London (20 March) when more than 200 people climbed aboard the campaign’s mechanical horses at the Queen Elizabeth Olympic Park to get a feel for life in the saddle.

This fabulous, fun initiative inviting those of all ages and backgrounds to #GetHorsey and improve their health, fitness and wellbeing – whether in or out of the saddle – is devised by the British Equestrian Trade Association and supported by Hoof, the British Equestrian Federation (BEF) participation initiative to encourage more people into the sport*.

Everyone who takes a ride on the mechanical horses receives a goody bag with a booklet on getting started, a money box, a token for a £10 equestrian experience (short lesson or trek) and a voucher to exchange for a free pair of riding gloves when buying their first pair of jodhpurs and boots. Those who prefer to keep their feet firmly on the ground can get their horsey fix by helping at their local riding stables, equine charity or equestrian event.

The Take up the Reins Tour of Great Britain is visiting shopping centres, sports events and consumer shows across England, Wales and Scotland. For further information on the campaign and tour dates, visit takeupthereins.co.uk.

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Suzanne Ashton

Suzanne Ashton is the Founder and Editor of Everything Horse Magazine, an independent equestrian publication covering horse sport, welfare, care, lifestyle and the latest industry news. With a lifelong passion for horses and a background in marketing management and equine studies, Suzanne combines equestrian knowledge with professional publishing experience to create trusted, informative content for horse owners, riders and industry professionals.