Olympic Channel to include Equestrian Sport

Olympic Channel to include Equestrian Sport 

FEI signs landmark agreement with Olympic Channel

The Fédération Equestre Internationale (FEI), the global governing body for equestrian sport, has signed a Memorandum of Understanding (MOU) with the Olympic Channel. The FEI is one of 27 International Federations to have signed an agreement with the IOC to work together to bring sport to a massively increased television audience worldwide.

“Sport touches many cultures and people of all ages and, in our efforts to maintain a long-lasting positive impact worldwide, we are delighted to be part of this ground-breaking initiative value and to provide content to the Olympic Channel”, FEI President Ingmar de Vos said. “This is a unique opportunity to open a global window on our sport, encouraging fans around the world to pursue their potential through sports contribution.

“By sharing our sport and our athletes’ stories on the Channel, we will be part of a new global network, together with our International Federation counterparts within the Olympic Movement, inspiring generations through the power of sport at its very best.”

Mark Parkman, General Manager of Olympic Channel Services, said: “Preparations for the launch of the Olympic Channel are on course and the announcement of these cooperation agreements with our IF partners is another important step forward. We expect to make further announcements regarding collaborations with other IFs and stakeholders in the near future. Content production has begun, the technology and platforms are being tested, and there is a growing sense of energy and excitement here among the team as we prepare for launch this year.”

The Olympic Channel

The creation of an Olympic Channel was one of the key recommendations of Olympic Agenda 2020. The channel aims to provide a new way to engage young people and core fans in the Olympic Movement, while also promoting the Olympic values on a consistent basis. The Channel will be available all year-round.

The Channel will broadcast live sports events, news and athlete stories, as well as historical Olympic footage and official films from the IOC’s archives. There will also be a focus on educational and youth-oriented programming, sustainability, sports science and nutrition, and promoting a healthy and active lifestyle.

The Olympic Channel collaborations aim to complement the International Federations’ current broadcast and distribution arrangements. The Channel team is currently working with the IFs to create innovative partnerships, including live event coverage, highlights, magazine shows, news coverage and original programming.

For more information on the new Channel please visit www.olympic.org/olympic-channel

Suzanne Ashton

Suzanne Ashton, Founder of Everything Horse (Est, 2012), has a BA Hons in Marketing Management and a Diploma in Equine Science. Suzanne has ridden and owned horses all her life and has twelve years of experience in marketing, writing, design, SEO, and website creation.