One of the equestrian industry’s most beloved brands, LeMieux, has unveiled an enchanting collaboration with Disney, launching a new hobby horse collection that brings iconic Disney characters to life for young equestrians.

Released today (8 October 2025), the collection features four beloved characters from classic Disney films: Pegasus from Hercules, Maximus from Tangled, Bullseye from Toy Story, and everyone’s favourite reindeer, Sven from Frozen.

A Milestone Collaboration

LeMieux CEO Dan Mahoney described the partnership as a significant achievement for the brand: “Our hobby horses blend the timeless appeal of imaginative play with the iconic charm of Disney characters — creating a unique, story-driven product that stands out in the world of children’s toys.”

The collaboration marks an exciting expansion of LeMieux’s already popular hobby horse range, which currently features 12 different designs with matching accessories.

Meet the Disney Hobby Horses

Disney Pegasus Hobby Horse

Inspired by the majestic winged horse from Hercules, this hobby horse features a striking bright blue mane, impressive 3D plush wings, and a soft white coat. Pegasus is ready to take young riders on sky-high adventures straight from Mount Olympus.

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Disney Maximus Hobby Horse

The noble palace horse from Tangled comes to life with expressive features, a plaitable mane, and his signature determined look. Maximus is ready to protect the kingdom alongside his new companion, making him perfect for children who love adventure and loyalty.

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Disney Sven Hobby Horse

Bringing the magic of Frozen to playtime, Sven features soft antlers, a fuzzy coat, and kind eyes that capture the reindeer’s gentle nature. This loyal friend is ready for snowy escapades and warm-hearted adventures.

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Disney Bullseye Hobby Horse

Woody’s faithful companion from Toy Story gallops into the collection with his characteristic stand-up mane, soft suede-feel muzzle, and joyful expression. Bullseye embodies the fun-loving spirit that has made him a favourite among Disney fans.

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Quality Craftsmanship Meets Disney Magic

Each Disney hobby horse is individually hand-finished to LeMieux’s exacting standards, ensuring quality and attention to detail. The soft plush fabric construction makes them comfortable for extended play sessions, while the sturdy, detachable wooden stick ensures durability for both indoor and outdoor adventures.

Priced at £68.95 each, the hobby horses represent excellent value for a premium, licensed Disney product. Optional accessories are available to purchase separately, allowing children to fully kit out their Disney companions with authentic character-themed tack and equipment.

Perfect Christmas Gift for Young Equestrians

With the launch timed perfectly for the Christmas shopping season, these Disney hobby horses are set to be a popular request on young equestrians’ wish lists. The combination of LeMieux’s reputation for quality equestrian products and Disney’s beloved characters creates a unique offering in the children’s toy market.

The collection appeals not only to horse-mad children but also to Disney fans, bridging the gap between imaginative play and equestrian passion. Each character brings its own story and personality, encouraging creative play and active outdoor fun.

Expanding the Hobby Horse Phenomenon

Hobby horsing has experienced a surge in popularity in recent years, evolving from simple children’s toys to a recognised sport in some countries, complete with competitions and championships. LeMieux’s Disney collection taps into this growing trend while adding the magic of storytelling through familiar characters.

The brand’s existing hobby horse range already allows children to choose from a wide variety of colours and markings, all with matching accessories including bridles, halters, ear bonnets, blankets, and rosettes. The Disney collection adds a new dimension of character-driven play to this established lineup.

Where to Buy

The complete LeMieux Disney Hobby Horse collection is available now from lemieux.com and selected LeMieux stockists.

With Christmas just around the corner, parents and gift-givers looking for a special present that combines quality, imagination, and beloved characters need look no further than this magical collaboration between two industry leaders.

About LeMieux

LeMieux has established itself as one of the most trusted names in equestrian equipment, known for innovative design, premium quality, and attention to detail. The brand’s expansion into children’s toys maintains the same commitment to excellence that has made their saddle pads, boots, and riding wear favourites among equestrians worldwide.

This Disney collaboration demonstrates LeMieux’s ability to blend their equestrian expertise with mainstream appeal, creating products that inspire the next generation of horse lovers.