Much-loved equestrian brand LeMieux has been announced as the title sponsor of next year’s Badminton Grassroots Championships, held on the grounds of the stunning Badminton Estate in Gloucestershire.
In 2025, the LeMieux Grassroots Championships will take place on Tuesday 6th and Wednesday 7th May, ahead of the international 5* action at the Mars Badminton Horse Trials. The Grassroots Championships represent the pinnacle for event riders competing at BE90 and BE100 levels and have been hosted by the estate since 2010.
Badminton Horse Trials Event Director, Jane Tuckwell, remarked: “The Championships continue to go from strength to strength, with riders qualifying from far and wide across Great Britain to compete at Badminton.”
LeMieux, renowned for its seasonal collections of unique, compelling colour-match stories, as well as its technical saddle pads, horse wear, and rugs, is hugely popular with riders around the globe.
On the new sponsorship, Jane added: “We are extremely grateful to LeMieux for extending their generous support and becoming the Title Sponsor of the Grassroots Championships.”
Dan Mahoney, Managing Director at LeMieux, commented: “From up-and-coming grassroots riders to professionals at the peak of equestrian sport, at LeMieux, we love to support riders coming up through the levels, and the LeMieux Badminton Grassroots Championships 2025 is a fantastic showcase for future talent. We expect to see some serious competition and very worthy winners.”
British Eventing CEO Rosie Williams also shared her thoughts: “The BE90 and BE100 Championships is one of the pinnacles of the Eventing calendar for those Grassroots riders who have aspired to qualify, and we are delighted that they are being supported by such a forward-thinking and innovative brand as LeMieux. We look forward to working with the team at Badminton and LeMieux to deliver a first-class Grassroots Championships to remember in 2025.”
The Badminton Horse Trials, a 5-star international event steeped in history since its inception in 1949, is renowned for its challenging cross-country course set on the Duke of Beaufort’s stunning Gloucestershire estate. The Grassroots competition, held prior to the International, adds another exciting dimension to the event, highlighting the future of eventing with LeMieux’s invaluable support.
Feature image copyright Badminton Horse Trials.
Suzanne Ashton, Founder of Everything Horse (Est, 2012), has a BA Hons in Marketing Management and a Diploma in Equine Science. Suzanne has ridden and owned horses all her life and has twelve years of experience in marketing, writing, design, SEO, and website creation.