Kiwi rider James Avery has secured a new sponsorship with well-known equestrian distributors, Zebra Products. James will be joining the herd under the brands Cavalleria Toscana, EGO7 and Uvex.
Originally a farrier from Nelson in New Zealand, James won the NZ National Young Rider Three-day Event title in 2011 at the South Island Three-day Event.
James came over to England in 2013 with no set plan but found work with fellow Kiwis Tim and Jonelle Price before moving on to work with Tiny Clapham and then Ruth Edge before setting up on his own.
27-year-old James is currently based at Windy Hollow in Lambourn. His main rides are Mr Sneezy and One Of AKind.
James has an exciting string of young horses that will be moving up the grades in 2020. His 2020 plans are to head to a couple of Spring 4* and 5* events with the older horses, which will hopefully bring about an exciting summer for team Avery.
Leading Italian brand Cavalleria Toscana is much sought after for their collection of stylish and unique rider clothing. With the ambition to make technical sportswear look elegant, the fashion forward collection is showcased four times a year and includes ranges for men, women and young adults, as well as an accessories line. Cavalleria Toscana also brings together a range of matching equine outfits.
EGO7 is a premium brand based in Treviso, Italy that offer superbly styled boots with that added touch of glamour. The innovative EGO7 name has created each and every product with great thought and detail to maximise rider performance.
Setting the highest standard in helmets and riding gloves, Uvex provide cutting edge products that are designed to last whilst providing head-to-toe protection. All Uvex products are manufactured according to the highest quality standards and are subject to strict, in-house inspections which often exceed any legal requirements.
Said James: “I am delighted to be joining Zebra Products with such brilliant brands.
“Having protected people for more than 90 years, I confidently put my safety in the hands of Uvex.
“Cavalleria Toscana allows me to feel comfortable and confident when riding in their super stylish technical clothing.
“The innovative EGO7 name creates each boot with great thought and detail to maximise rider’s performance.”
Said Zebra Products’ Managing Director, Simon Middleton: “We are very excited to have James on board at Zebra Products with three fantastic brands.
“We look forward to seeing what 2020 holds for James.”
Cavalleria Toscana, EGO7 and Uvex is distributed in the UK by Zebra Products.
Suzanne Ashton, Founder of Everything Horse (Est, 2012), has a BA Hons in Marketing Management and a Diploma in Equine Science. Suzanne has ridden and owned horses all her life and has twelve years of experience in marketing, writing, design, SEO, and website creation.
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