Horseware Acquires Fly Away

Horseware Acquires Fly Away

Horseware, the global leader in innovative equestrian, rider and pet products, is pleased to announce its acquisition of Fly Away & Groom Away, the specialist manufacturer of natural equine products for the show ring, health care and first aid.

Since 1994, Fly Away has brought relief to horses suffering from the misery and irritation caused by flying insects. With an exciting, effective and award-winning range of products, Fly Away is considered the industry expert on keeping horses fly-free.

As the number one natural choice, Fly Away products are proven to work, and offer a safe, effective alternative to chemicals, while the Groom Away range shows horses off to their full potential, bringing a professional edge to your grooming.

Tom MacGuinness, Managing Director of Horseware said: “We are delighted to add Fly Away & Groom Away to the Horseware product range. Our mission is to make life easier for horse and rider. Fly Away products are natural, safe, and above all, effective, making them indispensable tools for the busy horse owner.”


Retailers can continue to order Fly Away & Groom Away ranges through their existing channels.

Simon Lloyd of Fly Away commented: “This is an exciting new chapter in the Fly Away story, and we’re looking forward to what the coming year holds as we become part of the global phenomenon that is Horseware.”

Visit Horseware at BETA and SPOGA, January 2016, to learn more about Fly Away & Groom Away.