5* Badminton Horse Trials announce new presenting sponsor

The organisers of the iconic Gloucestershire based 5* Badminton Horse Trials have officially announced the presenting sponsor following Mitsubishi’s departure in 2019.

MARS EQUESTRIAN™ will take the stage as the ‘presented by’ sponsor for the 2022 Horse Trials which will take place between Wednesday 4^th and Sunday 8^th May, 2o22.

I am delighted that MARS EQUESTRIAN will be a presenting sponsor at Badminton 2022 and we are really looking forward to welcoming everyone back next year.”

commented The Duke of Beaufort.

Badminton Horse Trials boasts CCI5* status and was founded in 1949. Apart from a hiatus due to the pandemic, this highly favoured equestrian event takes place on The Duke of Beaufort’s estate in Gloucestershire each year in front of thousands of eventing fans and equestrian enthusiasts.

As event organisation gets underway for 2022, news is the team are hopeful to welcome visitors back to the grounds for the first time since 2019.

It’s very much all systems go and we are busy preparing to invite the exhibitors next month and will be opening the Box Office in January. We are all looking forward to a bumper Badminton 2022.”

said 5* Badminton Horse Trials Event Director Jane Tuckwell.

2022 Timetable 

Wednesday, May 4^th              Grassroots Championship

Thursday, May 5^th                  CCI5* Dressage

Friday, May 6^th                       CCI5* Dressage

Saturday, May 7^th                   CCI5* Cross-Country

Sunday, May 8^th                     CCI5* Show Jumping Finale and Prizegiving

MARS EQUESTRIAN sponsorship by Mars, Incorporated is the link between their iconic brands including SPILLERS™, PEDIGREE®, ROYAL CANIN® Brands and the MARS® Bar, and the equestrian community. For generations, Mars has celebrated a rich equestrian heritage, and through purposeful partnerships, Mars is committed to equestrian sport and building an enduring legacy.

MARS EQUESTRIAN Sponsorship are thrilled to become the presenting Partner of Badminton Horse Trials”

said William Clements, Vice President of global sponsorships and sports marketing for Mars, Incorporated.

Through this partnership, we hope to honor the equestrian legacy of MARS and engage spectators with our iconic brands as we work to achieve our vision of a better world for horses, pets, and their owners.  Mars, Incorporated is a family-owned business that has been creating products and services that people, and their four legged family members, love for over 100 years. Horses are deeply rooted in Mars’ history dating back to the 1930’s.”

Jane Tuckwell concluded,

MARS EQUESTRIAN Sponsorship increased commitment to Badminton is fantastic news for everyone involved.

Suzanne Ashton

Suzanne Ashton, Founder of Everything Horse (Est, 2012), has a BA Hons in Marketing Management and a Diploma in Equine Science. Suzanne has ridden and owned horses all her life and has twelve years of experience in marketing, writing, design, SEO, and website creation.