BETA

BETA Feed Back on Success from Your Horse Live BETA, The British Equestrian Trade Association continued sponsorship of the main arena at Your Horse Live last weekend alongside promoting the BETA Feed Awareness Week, the campaign launched to dispel feeding myths and build on nutritional knowledge. It was clear the latest national campaign, was embraced by many feed companies and retailers exhibiting at the show where branded bunting and promotional posters were visibile throughout. Once again, the BETA trade stand a popular choice for visitor to the event, who had a chance to win £250 shopping vouchers for take the

BETA Safety Week 2018 – New Initiative for Highlighting Rider Safety The British Equestrian Trade Association is putting rider safety firmly in the spotlight with the launch of a new annual initiative to highlight the importance of safety gear that is correctly fitted and fastened – and up to standard! BETA Safety Week 2018 will run from 28 April to 6 May and is being supported by some of the sport’s leading equestrians, including event rider William Fox-Pitt and jockeys Mattie Batchelor and Marc Goldstein, aka Wocket Woy & The Pwoducer, as well as the Pony Club and British Eventing.

BETA International 2018 Lives up to Reputation BETA International 2018 certainly lived up to its reputation as the unmissable trade buying event as it welcomed 4,044 visitors* and almost 300 exhibitors from across the UK and overseas to the NEC, Birmingham from 21 to 23 January. The event flagged up some of the finest products and services on the market, with many unveiled for the very first time. Everyone from buyers at small independent stores to purchasing teams at multinational retail chains visited the show over the three days. ITV newscaster Alastair Stewart was back by popular demand to host

BETA hat safety scheme rolled out at Pony Club BETA Hat Safety The BETA Helmet Bounty Scheme, set up to promote rider safety, has been extended to the Pony Club Championships and Nationals. As part of the initiative, all riders concussed while competing will receive a voucher worth £100 towards the cost of a replacement hat when bought from a BETA member retailer. To be included, all riders must first agree to their hat being returned to BETA, with the Pony Club passing on details of the injury. “The Helmet Bounty Scheme has proved a great success since it was introduced

BETA Internaional Shone Bright for 2017 BETA International retained its rock-solid reputation as the world’s leading trade exhibition for equestrian, country clothing, outdoor and pet products when it opened its doors at the NEC, Birmingham, from 22 to 24 January. This ultimate business and trade buying experience showcased some of the finest products and services available today, with many items unveiled for the very first time. Buyers ranged from small independents to large multinational chains, with retailers joining their friends and colleagues for three busy days of trade and networking. Bit and bitting company Neue Schule announced its continued support for

BETA 2017 Calendar – Christmas Gifts The BETA 2017 Calendar is a wonderfully horsey treat for equestrians everywhere. Bright, colourful and perfect for pinning up in the kitchen, office or tack room, it’s a great way to make sure you never miss a show date again. Each month features a fabulous photograph, submitted as part of a competition organised by the trade association to find the best “My Horsey Day” pictures. The image judged Best in Show is titled “Hacking in Joyden’s Wood, Kent” and comes from the lens of Leah Logan-Mace, of Mayfield, East Sussex, who wins a luxury

Wocket Woy Set to Thrill at BETA 2017 Facebook phenomenon Wocket Woy is set to thrill BETA International visitors, with professional jump jockeys “Batch”, Mattie Batchelor, and the “Pwoducer”, Marc Goldstein, set to appear at the 2017 show, where they will take part in interviews, awards and activities on Monday 23 and Tuesday 24 January. “This is a tremendous coup for the trade fair,” said BETA International organiser Claire Thomas. “The Wocket Woy team has attracted a huge following throughout the equestrian world and we can’t wait to welcome Mattie and Marc to the show. Our visitors and exhibitors will

BETA Launch Photograph Competition for 2017 Calendar The British Equestrian Trade Association (beTA) is encouraging everyone to get snap happy and  send in a photograph for the 2017 BETA Calendar Photograph Competition. All entries should fit the theme “My Horsey Day” and the top 12 will be chosen to grace the pages of this colourful, slimline calendar. The lucky photographer with the image judged “best in show” will be presented with a fantastic gift hamper for their efforts. All images should be supplied in a digital format – minimum size 150 x 115mm (1,772 x 1,358px) at 300dpi – and

Alastair Stewart Returns to BETA International ITV newscaster Alastair Stewart is to return to BETA International, where he will host the 2017 trade fair’s Talking Business feature – an exciting industry debate where the very latest hot topics take centre stage. “I am delighted to be taking part once again in this premier event for our industry,” he said. “Intelligent conversation is guaranteed from a top-class panel on all that matters to our sport and the brilliant industries that support it.” Alastair, an equestrian enthusiast who first took the helm when Talking Business put in its inaugural appearance in January

BETA Feed Approval Mark for horses that suffer from Ulcers BETA Feed Approval Mark – A new feed approval mark has been developed by the British Equestrian Trade Association – in consultation with the Veterinary Medicines Directorate – to help owners identify feeds suitable for horses and ponies prone to equine gastric ulcer syndrome (EGUS). BETA’s decision to introduce the mark was taken following the move by regulatory organisations to permit use of the term “prone to” only when referring to laminitis. This excluded other equine conditions, such as gastric ulcers, where feeding also plays a key role in its management.

BETA Helmet Bounty Scheme  – The British Equestrian Trade Association (BETA) and British Eventing have teamed up to develop a new initiative known as the BETA Helmet Bounty Scheme, which will see riders who are concussed while competing at BE-affiliated events provided with a retail voucher that can be redeemed towards the cost of replacing their old hat. “Improving rider safety is an integral part of our work and we are tremendously pleased that the scheme – effectively a hat amnesty – will help to drive home the message that hats should always be replaced when they have been involved

Rockfish Wellies scoop innovation award at BETA     Rockfish Wellies beat their competitors to be awarded the Beta International 2016 ‘Innovation’ award for their Rockfish natural rubber formulation ‘made to last’. (Award ceremony took place Monday, 25.01.16, Birmingham, NEC)   BETA International, the world’s leading trade fair for the equestrian, country clothing, outdoor and pet product sectors, has been run by the trade, for the trade, for more than 30 years. It is organised by Equestrian Management Consultants (EMC) – a wholly owned subsidiary of the British Equestrian Trade Association (BETA).   Rockfish were ‘Highly commended’ by BETA, Category

Red carpet treatment for BETA Business Awards winners BETA Business Awards winners – The red carpet was rolled out for the equestrian trade when members gathered to hear the winners of the 2016 BETA Business Awards announced. These highly prized accolades, presented during the annual BETA Gala Dinner at the National Motorcycle Museum, near Birmingham, on Sunday 24 January, acknowledge companies and individuals judged to have made considerable contributions to the industry. Guests enjoyed a drinks reception before taking their seats for a three-course dinner. Once the meal and presentations were over, guests danced and some even took their turn on the indoor,

BETA Conference seeks to increase rider numbers “Participation – Is the future of the equestrian industry at risk?” was the theme of this year’s British Equestrian Trade Association Conference held at Whittlebury Hall Hotel & Spa, near Towcester, Northamptonshire, on 2 November. More than 50 trade delegates gathered to hear a series of presentations offering thought-provoking solutions and suggestions for tackling the falling number of riders identified in the BETA commissioned 2015 National Equestrian Survey. BETA president and former event rider Jane Holderness-Roddam shared her personal view on the world of riding today – one that she feels is hampered