Shires Equestrian Shortlisted for Prestigious BETA Marketing Effectiveness Award 2025
Leading equestrian brand Shires Equestrian has secured a place in the final shortlist for the British Equestrian Trade Association’s (BETA) Marketing Effectiveness Award 2025, recognising their successful Aubrion React rider wear collection launch.
The BETA Marketing Effectiveness Award represents the global benchmark for excellence in effective communications within the equestrian industry. This prestigious accolade recognises marketing activities that have successfully solved business problems and delivered measurable improvements in business results.
Aubrion React Campaign Success
Shires Equestrian’s shortlisted entry showcases the comprehensive marketing strategy they developed and implemented for the launch of their innovative rider wear collection, Aubrion React. The campaign demonstrates how strategic marketing activities created significant value for the brand whilst supporting market success.
Naomi Evans, PR & Marketing Communications Coordinator at Shires Equestrian, commented: “The Aubrion React SS25 launch activities were a great success as they helped engage target audiences and drive product sales. To have the campaign shortlisted for the award is an amazing achievement that reflects the skills, dedication and team effort of Shires’ Marketing Team.”
Competitive Field of Finalists
The Marketing Effectiveness Award category, sponsored by Holdsworth PR, features five exceptional finalists competing for the top honour:
- Shires Equestrian (Aubrion React campaign)
- Champion Equestrian
- Sundown Products
- Equine Giveaways
- Gallop Equestrian
Judges will evaluate each entry based on how persuasively they establish the connection between marketing activity and increased business performance. The assessment focuses on demonstrating clear links between strategic marketing initiatives and measurable business outcomes.
Award Ceremony Details
The winner of the BETA Marketing Effectiveness Award 2025 will be announced at the prestigious BETA Award Ceremony on Sunday 28th September 2025. The ceremony takes place at The Hilton Birmingham Metropole Hotel, where industry leaders will gather to celebrate excellence across the equestrian trade sector.
Industry Recognition
The British Equestrian Trade Association awards programme covers 11 categories, recognising outstanding achievements across the equestrian industry. The Marketing Effectiveness Award specifically highlights companies that have demonstrated exceptional skill and innovation in their marketing campaigns, with judges seeking evidence of effective strategies that deliver tangible business results.
Shires Equestrian’s shortlisting represents significant recognition for their marketing expertise and the successful launch of the Aubrion React collection. The campaign’s inclusion in the final five demonstrates the brand’s ability to create compelling marketing strategies that resonate with target audiences and drive commercial success.
The equestrian industry will eagerly await the announcement of the winner at the September ceremony, where Shires Equestrian will compete against four other exceptional finalists for this prestigious marketing accolade.