BETA International Builds on Success with 228% Increase in Registrations
BETA International 2025 is generating significant industry excitement as registrations surge by an impressive 228% ahead of the show’s return to the NEC Birmingham this September.
Major Changes for BETA International 2025
This year marks several significant milestones for the equestrian trade show:
- First return to NEC since 2020 – Back at the premier UK exhibition venue
- New ownership under Raccoon Media Group – Bringing fresh expertise and investment
- Neue Schule sponsorship – Supporting the event’s prestigious reputation
- Co-location with PATS – Creating unprecedented value for attendees
Enhanced Value with PATS Co-Location
For the first time ever, BETA International will be co-located with PATS on 28th and 29th September 2025. Visitors can access both shows on a single ticket, significantly expanding networking opportunities and product discovery across the equestrian and pet trade sectors.
“We’re really excited about the 2025 show, and very proud of the number of registrations we’ve received to date,” said Liz Ormesher, Event Director of BETA International. “We’ve been working closely with the BETA team to make sure we preserve the heritage of the show, at the same time as adding additional features and attractions.”
Ambitious Targets for 2025
The organisers have set impressive goals for BETA International 2025:
- Over 2,000 key business figures from more than 50 countries
- More than 175 exhibitors showcasing thousands of products
- Continued registration growth leading up to the event
- Enhanced networking opportunities through the PATS partnership
Industry Impact and Opportunities
The 228% registration increase demonstrates the equestrian trade’s confidence in the show’s new direction. Under Raccoon Media Group’s ownership, BETA International is leveraging enhanced event expertise whilst preserving the show’s established heritage and reputation.
The co-location with PATS creates unique cross-sector opportunities, allowing equestrian businesses to explore synergies with the broader pet industry whilst maintaining focus on core equestrian products and services.
How to Attend BETA International 2025
Free trade tickets are available for qualified industry professionals. Exhibitors can also enquire about remaining stand spaces for this expanded event.
Registration: Visit BETA-int.
Dates: 28-29 September 2025
Venue: NEC Birmingham
Access: Single ticket covers both BETA International and PATS
With current indicators suggesting the show is on track to meet or exceed all objectives, BETA International 2025 promises to be the year’s most significant equestrian trade gathering.