Italian horse racing makes move to international market

Sky Racing World and Epiqa to commence a global offering of Italian horse racing

Sky Racing World and Epiqa (part of the Snaitech Group) have entered into a multi-faceted agreement to distribute Italian racing around the world. The product bundle will include both Thoroughbred and Harness racing from seven racetracks around Italy, including the world renowned, and Snaitech Group owned, Ippodromo Snai San Siro in Milan. 

The agreement is unique in that the simulcast distribution extends to Sky Racing World (USA and Canada), Sky Racing / Tabcorp (Australia) and the Arena Racecourse Group (UK/Ireland/Europe). It also includes the facilitation of commingled pari-mutuel wagering B-pools to be hosted by Premier Gateway International (PGI) as well as the opportunity for Fixed Odds offerings in relevant markets. 

The Italian thoroughbred racing industry has a storied history with legendary horses like Falbrav winning prestigious races like the Gran Premio di Milano in Italy as well as Group 1 races in Japan (Japan Cup), France (Prix d’Ispahan), the United Kingdom (Eclipse Stakes, Juddmonte International) and Hong Kong (Hong Kong Cup). However, the most famous Italian racing export of modern times must be the Milan born jockey Frankie Dettori who has thrilled racing fans all over the globe and attracted a new era of fans to the sport.

David Haslett, CEO of Sky Racing World, said: 

The opportunity to expand distribution of Italian racing to International markets represents a significant growth opportunity for our business and partners. We look forward to a partnership that continues for many years”. 

Maria Chiara Polselli, CEO of Epiqa Srl, said:

We are thrilled to collaborate with Sky Racing World” 

Thanks to this partnership, we will be able to see our well-established horseracing tradition go beyond the Italian borders, creating important growth opportunities for all operators in the sector. The agreement fits perfectly with Snaitech’s strong commitment to relaunching the horse racing sector, which has great potential still unexpressed just waiting to be acknowledged, welcomed and valued.”

In North America, all races will be live-streamed on the new Sky Racing World App, skyracingworld and major ADW platforms. Sky Racing World has partnered with Racing and Sports to develop and deliver customized past performances, race data, tipping guides and runner comments. Fans can also get free access to past performances at skyracingworld.com. US players will be able to access the pari-mutuel wagering pools via Sky Racing World’s Advance-Deposit Wagering (ADW) partners.

Australian audiences will be able to watch Italian racing on the Sky Racing broadcast channel and wager with TAB and other local operators.