Horseware Ireland announces Olympic Gold Medal Champion and multi-award-winning showjumper Steve Guerdat as Global Sponsored Rider

Horseware Ireland’s newest ‘Through It All’ Global Campaign has launched a compelling short film featuring heartfelt insights and experiences from their newly sponsored rider, Steve Guerdat.

Watch the video here #ThroughItAll

“When I sit on a horse, I want to become one with the horse… So that I know what he needs the day I need him the most.” – Steve Guerdat, renowned Olympic Champion, multiple international Grand Prix and Championship winning showjumper

Mark Saunders, CEO of Horseware Ireland said,

This is a really exciting moment for Horseware Ireland as we share our partnership with Steve Guerdat with the world. We’re delighted to have Steve Guerdat join the Horseware Ireland family of Global Sponsored Riders. His story is both inspiring and moving. Steve so completely embodies what it means to go ‘Through It All’ and what it means to be a True Horseman – the emotional journey, the life lessons, the heartbreaking losses, the absolute trust, and the unwavering bonds that have led to unforgettable victories. Steve shares these insights in our short film which will resonate with horse lovers everywhere.”

Steve Guerdat said,

Horseware Ireland is a brand I have long admired for creating the most carefully and thoughtfully designed products for horse and rider.  Since my earliest days as a young rider, I’ve seen that they’re the best at what they do. That’s really important to me as everything I do centres around the comfort and well-being of my horses. Being named a Global Sponsored Rider by Horseware Ireland is such an honour for me and I’m proud to work with a brand that shares my values.”

Horseware Ireland first introduced their emotive brand campaign ‘Through It All’ in 2021. The global campaign, featuring Horseware Ireland’s Spring / Summer 22 collection alongside heartfelt insights and experiences from Steve Guerdat, will run on digital and social media channels and in-store across including Central Europe, USA, UK, and Ireland.

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Suzanne Ashton

Suzanne Ashton, Founder of Everything Horse (Est, 2012), has a BA Hons in Marketing Management and a Diploma in Equine Science. Suzanne has ridden and owned horses all her life and has twelve years of experience in marketing, writing, design, SEO, and website creation.