Gemma Owen Joins Holland Cooper Equestrian as Latest Ambassador

Hot to trot: Dressage rider and Reality TV star Gemma Owen, becomes Holland Cooper Equestrian ambassador

Gemma Owen, a gifted equestrian athlete, influencer fashion model and entrepreneur will be joining the Holland Cooper family, as a leading ambassador for the HC equestrian collection. The 19-year-old, who shot to fame when she appeared on the hit ITV Series Love Island, has been a long-standing fan of the brand and is a perfect fit for this collection. A talented young rider, Gemma competes at elite level Dressage where performance, style, elegance, and attention to detail are the recipe for success.

I am thrilled to be working with Holland Cooper Equestrian. The brand is totally my style. Having shopped the collections since they launched in 2019, the high quality and luxury details have made them wardrobe essentials, both on and off the horse. They share my passion for the sport, and I feel privileged to represent the brand. It is an exciting new challenge, and as a dressage rider I have always been focused on succeeding at the highest level. My role with Holland Cooper will be no different.

I spend many hours in the saddle each day so comfort and durability are a necessity. I also lead a life where I always have to be “camera ready” at any given moment, so style is important. These things are at the very heart of the Holland Cooper Equestrian brand so I couldn’t be more delighted to represent them and wear their products almost on a daily basis.”

Gemma Owen

Holland Cooper has a tradition of supporting equestrian athletes. Olympic Gold medalist and Badminton winner Laura Collett is an ambassador of the brand, in addition to a number of emerging equestrian talent, across all Olympic disciplines- Dressage, Jumping and Eventing.

Gemma has been riding from the age of three and developed an interest in dressage at just eight years old. She represented Wales for successive years and by the age of eleven, she was selected to ride for Great Britain U16’s. In 2019, Gemma moved up to U18 level and represented Great Britain at five high profile International competitions with her horse, Sirius Black. 2020 delivered their best International performance at Keysoe CDI, where the pair won the Individual Test and finished second in the Team Test. She has competed extensively on the international circuit and was shortlisted to represent Team GB at the Youth European Championships, which she competed in during 2021 as part of the Young Riders team.

Gemma, is now at an exciting stage of her dressage career and is focused to compete at Premier League shows at Prix St George level during 2023, with the ultimate aim of being selected to represent Great Britain at an International competition next year.

Since childhood Jade Holland Cooper, the brand Founder and Managing Director, has a deep-rooted passion for the equestrian world as well as the fashion industry and she understands them intimately. Even in the early days, Jade had a vision to become the ultimate lifestyle brand for equestrians and fashionettas alike.

My passion and love for horses has been with me for as long as I can remember. The first event I ever showcased my brand at, was Badminton Horse Trials, when I was just 21 years old. It is because of this passion and my huge respect for all those who ride horses at any level, that I had a natural desire to support the equestrian world and some exceptionally talented athletes within it.

It is therefore my goal to support the best of the best across all equestrian disciplines. Gemma connects with a key demographic for us. Those equestrian enthusiasts who appreciate the design, details, and aesthetics of the Holland Cooper Equestrian Collection. I am really excited to embark on this journey together.”

Jade Holland Cooper, Founder & Managing Director

Holland Cooper Equestrian is now well established and championed by riders for its dynamic riding wear. The use of high-tech materials to provide both comfort and durability makes it popular with riders across all aspects of their competing, training, and lifestyle.

The partnership will launch on the 29th of September; with Gemma’s first public appearance for the brand being at this year’s Horse of the Year Show (HOYS) on the 6th of October.