Fairfax & Favor make waves across the Atlantic

Fairfax & Favor logo

Fairfax & Favor, a distinguished name in British luxury fashion, is set to make waves across the Atlantic with its launch in the United States. Founded in 2012 by childhood friends Marcus Fairfax Fountaine and Felix Favor Parker, the brand has garnered acclaim for its timeless designs and exceptional craftsmanship in footwear and accessories.

With an array of accolades under its belt, including awards such as the Direct Commerce Awards’ Best Luxury Brand and the SME National Businesses Positive Impact Award, Fairfax & Favor has solidified its position as a leader in the industry. Now, the brand is expanding its reach beyond Europe, marking its American presence with sponsorships and vendor booths at top-tier equestrian events throughout the year.

Known for catering to both urban and rural lifestyles, Fairfax & Favor’s offerings appeal to individuals with a passion for style and adventure. The brand’s commitment to quality and sophistication has earned it a loyal following, evident in its seven storefronts across England and presence at the Tryon International Equestrian Center in the U.S.

In 2024, Fairfax & Favor is making a grand entrance into the American show circuit, with plans to participate in prestigious events such as the Southeastern Wildlife Exposition, the Wellington International, and the Defender Kentucky Three-Day Event, among others. These appearances signify the brand’s dedication to engaging with the equestrian community on a global scale.


Marcus Fairfax Fountaine, Founding Director of Fairfax & Favor, expressed his enthusiasm for the expansion, stating, “From our humble beginnings at local fairs to our forthcoming debut at the Defender Kentucky Three-Day Event, our journey on the horse show circuit has been instrumental in shaping our brand identity. We are thrilled to introduce the Fairfax & Favor lifestyle to a broader audience and look forward to forging new connections and experiences in the United States.”

As Fairfax & Favor sets its sights on captivating the American market, its debut at the Defender Kentucky Three-Day Event promises to be a highlight, featuring a 20’x20’ booth showcasing the brand’s exquisite product line and hosting engaging activities for attendees.

With plans to further expand its presence at renowned events like the Hampton Classic Horse Show and the Washington International Horse Show, Fairfax & Favor is poised to leave an indelible mark on the American equestrian scene, offering a taste of British luxury to enthusiasts across the country.


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