Innovative Equilab app demonstrates how mindset around equestrian sport is changing
Equilab, an equestrian tracking app, has been chosen by Apple as one of the 7 most prominent apps on the Appstore.
We are thrilled that Apple has chosen to recognise the equestrian sport and the riding community,
says Adam Torkelsson, CEO of Equilab.
The app serves the equestrian community to help riders keep track of training, the horse’s pace, rides out, and time spent developing partnerships with their horses. In comparison with other sports, equestrian athletes rarely receive the same attention for their hard work, therefore, the team at Equilab is thrilled to be recognised by Apple in this way.
Despite being one of the biggest sports in the world it’s not highlighted nearly as much. So to receive this sort of recognition is very exciting. For us it shows that the mindset around equestrians is changing, and that more people are starting to realise how passionate riders really are”
continued Adam.
Equilab automatically tracks the movements of the horse during the ride through the phone. It gives valuable statistics such as speed, distance, distribution of gates, turns, and much more. Riders can organise their equestrian life in the calendar and discuss their training with friends in the chat. It also has a feature that allows riders to share their position live from the saddle and let their loved ones know when they’re back home safe.
With the recognition, Equilab hopes to get the chance to help and inspire even more riders. With over 1 million users they want to connect riders all over the world, the sky really is the limit.
One of our most important components is the community of riders. It’s a space to connect with others in the sport, including trainers, other riders, and veterinarians, to share knowledge and get motivated. We continue working towards our goal of elevating the equestrian life, and give it the attention it deserves.
Concludes Adam.
Suzanne Ashton, Founder of Everything Horse (Est, 2012), has a BA Hons in Marketing Management and a Diploma in Equine Science. Suzanne has ridden and owned horses all her life and has twelve years of experience in marketing, writing, design, SEO, and website creation.
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