Olympic show jumper, Edwina Tops-Alexander, has launched an exciting new jewellery range named and inspired by her horse of a lifetime, Toti. Each jewellery item has a story behind it to reflect the special characteristics of the phenomenal equine star Itot du Chateau.
The TOTI Collection is truly inspired by passion and is designed to be the next level fine jewellery with unique and elegant designs that will inspire equestrians to fulfil their goals and celebrate their most cherished moments.
Against the odds
Toti overcame a major accident when he was young and against the odds, he grew into one of the most successful show jumping horses in the world. This kick started the inspiration for Edwina to create items of jewellery that embody his qualities. Each piece is meant to give its owner a connection to Toti’s unbreakable, winning nature.
Speaking on the exciting journey Edwina smiled:
It is truly a dream come true to launch TOTI Equestrian. With his magical and warrior spirit, Toti inspired me to create the TOTI Equestrian Line of Fine Jewellery. It’s been 2 years in the making with a lot of effort and trying to juggle everything with my riding and motherhood. Still, I wanted to take my time to ensure that the brand would live up to my expectations and honor the unbreakable bond and my endless admiration for my ‘wonder horse’ and the unforgettable journey we shared together.
Each design, every single one crafted from 18k gold and made in Belgium, has a special meaning that evokes a sense of encouragement and compassion in those wearing our unique jewellery pieces. My idea was to create subtle designs that you can wear every day, but with a high-quality standard.”
ITOT Foundation
TOTI Equestrian will also be donating 2% of all sales revenue to the newly formed ITOT Foundation. The brainchild of Edwina Tops-Alexander, the ITOT Foundation will help children and adults with mental and physical disabilities through the power of equine therapy.
TOTI Equestrian will also be donating 2% of all sales revenue to the newly formed ITOT Foundation. The brainchild of Edwina Tops-Alexander, the ITOT Foundation will help children and adults with mental and physical disabilities through the power of equine therapy.
Speaking of the importance of the Foundation Edwina explained: “It is important to me to give back, so I also decided to create the ITOT Foundation, honouring Itot’s resilience by helping people with disabilities through equine therapy. Horses are powerful healers and the foundation will fund equine therapy projects.”
Edwina Tops-Alexander – The TOTI Collection
This exciting new collection features:
THE CONNECTION BANGLE
Inspiration: The Bit
The bit was an important element in the communication between Edwina and Toti and represents the celebration of success.
THE CONFIDENCE NECKLACE
Inspiration: The Horseshoe
Toti was always positive and confident. His horseshoe urges you to keep going with confidence.
THE CHALLENGE BANGLE
Inspiration: The Monogram
The Monogram was designed to incorporate the names TOTI / ITOT. It embodies the challenges we face and the strength to achieve our goals.
For more information visit the TOTI Collection website
Suzanne Ashton, Founder of Everything Horse (Est, 2012), has a BA Hons in Marketing Management and a Diploma in Equine Science. Suzanne has ridden and owned horses all her life and has twelve years of experience in marketing, writing, design, SEO, and website creation.
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