BETA International 2017 Charities Confirmed
BETA International 2017 Charities announced as Riding for the Disabled Association and HorseBack UK
BETA International has named two chosen charities for its 2017 show – Riding for the Disabled Association, which is dedicated to improving the lives of people with disabilities through the provision of horse riding and carriage driving, and HorseBack UK, an organisation that was set up to help military personnel suffering from complex trauma, acute psychological injury and amputation through equine-assisted rehabilitation.
Both charities will enjoy a powerful presence at the trade fair, where visitors and exhibitors can find out more about their work and discover ways in which they can help the organisations to maintain and develop the services they offer.
“We are extremely pleased that RDA and HorseBack UK have agreed to become our chosen charities,” said BETA International organiser Claire Thomas. “They are each highly regarded and work closely with horses to help people with specific needs. The equestrian industry’s leading B2B show offers both charities the ideal opportunity to highlight their work to members of the trade.”
RDA chief executive Ed Bracher said: “We are delighted to have been chosen as the charity partner for BETA International. It’s a great way for us to raise awareness of our work among industry leaders and equestrian companies attending the event. We are very grateful to the show organisers for supporting us in this way.”
HorseBack UK operations manager Jay Hare said the charity was extremely excited to be selected. “This partnership will allow us to reach a wider audience and raise much needed funds to continue our work,” he added. “The charity’s horses have helped more than 500 individuals move forward with their lives over the past seven years. BETA International will allow our work to help those who have sacrificed so much for their country to continue.”
BETA International is the world’s leading equestrian, country clothing, outdoor and pet product trade exhibition. The 2017 show takes place at the NEC, Birmingham, from 22 to 24 January. For information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email jamesp@beta-int.com.
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Suzanne Ashton, Founder of Everything Horse (Est, 2012), has a BA Hons in Marketing Management and a Diploma in Equine Science. Suzanne has ridden and owned horses all her life and has twelve years of experience in marketing, writing, design, SEO, and website creation.