Tryon Announces Horseware as Official Equestrian Clothing Partner of FEI World Equestrian Games
Tryon International Equestrian Center (TIEC) announced today its partnership with Horseware as the “Official Equestrian Clothing and Blanket Supplier” for the 2018 FEI World Equestrian Games™ (WEG) to be held in Tryon, North Carolina from September 11-23.
As the “Official Equestrian Clothing and Blanket Supplier,” Horseware is producing the uniforms for all WEG staff and volunteers. Volunteer counts alone are expected to reach 3,500 people during the two-weeks of the Games. In addition to supplying uniforms, Horseware is awarding presentation coolers to every horse participating in the WEG, which is expected to be around 850. Horseware’s generosity further extends to every WEG athlete who will receive a WEG-branded Horseware bag with additional promotional items.
As part of the partnership, Horseware has exclusive rights to produce and sell official WEG equestrian and horse apparel at the Games. The brand will have significant vendor space onsite where attendees can purchase commemorative WEG merchandise and shop the full range of high-performance products offered by the brand.
Horseware is a pillar in the equestrian apparel industry and we are honored to be partnering with them to produce all of our staff and volunteer uniforms and the awards for WEG. We have had a very longstanding relationship with the Horseware team and are pleased that we can showcase their innovative craftsmanship through our WEG efforts,” said Mark Bellissimo, Co-Founder and CEO of Tryon International Equestrian Center.
Horseware Founder Tom MacGuinness, who is aiming to ride on the Irish Endurance Team for WEG, is pleased to align his merchandise with this prestigious global event.
“We are delighted to be the ‘Official Equestrian Clothing Partner’ for the WEG. We have had a long association with WEF [Winter Equestrian Festival] and this is an extension of that cooperation. We hope to bring truly special commemorative WEG clothing, as well as high performance fabrics for the staff apparel and prize blankets. We are very excited about this WEG and know it’s going to be the best games ever.”