Royal visit for Neue Schule Group

Princess Anne Visits Neue Schule Group

Royal visit for Neue Schule Group

Her Royal Highness Princess Anne visited Neue Schule Group at its new North Yorkshire base on Thursday 12 January to unveil a commemorative plaque in celebration of equestrian innovation in the county.

“This unique visit by the Princess provided an insight into the innovations and activities undertaken by Neue Schule Group companies,” said Neue Schule CEO Sarfraz Mian. “With her love of equestrian sport and keen involvement in equine welfare charities, the team were able to undertake interesting and detailed discussions about advances in delivering improved performance for riders.

“We were extremely pleased and incredibly honoured to host the Princess and her visit allowed us to demonstrate the results of our extensive research and development – and, as a keen horsewoman, the Princess appeared genuinely enthusiastic and keen to find out more about our work.”

The bit and bitting specialist welcomed the Princess to its new HQ, Momentum, in Stokesley, where it showcased the cutting-edge work of its four member companies, Neue Schule, The Academy, Avansce and Momentum Development Company. The latter is providing modern offices and a vibrant hub for companies wishing to locate to hi-tech, eco-friendly premises with a focus on business growth.

The Princess Royal enjoyed chatting to members of the Neue Schule team, including founder Heather Hyde, Dr Graham Cross, technical director of Avansce – the group’s new equestrian sports performance monitoring company – and Dr Caroline Benoist, The Academy’s manager of research and education.

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Representatives from the British Equestrian Trade Association, Department for International Trade and Neue Schule’s US distributor also participated to make the visit one focusing on both UK and International equestrian activities and business growth.

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Author: Suzanne Ashton Founder, Everything Horse email:

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