Horseware Ireland Receives Prestigious Award

Horseware win SPOGA innovation award. Image of a horse cantering through a field.

Horseware Ireland Receives Prestigious SPOGA Top Innovation Award for Eco-Friendly Turnout Rug

Horseware Ireland, a leading name in the equestrian industry, has proudly clinched the prestigious SPOGA Top Innovation Award at the esteemed international equestrian trade fair held in Cologne, Germany from February 3rd to 5th. Among a field of top contenders, Horseware Ireland secured this esteemed accolade for its groundbreaking and sustainable Amigo Hero Revive Plus Turnout.

Sustainably focused Hero rug

The Amigo Hero Revive Plus Turnout represents a new benchmark for sustainability within the equestrian sphere. In a commendable effort to enhance their eco-friendly production methods, Horseware Ireland embarked on a mission to repurpose their excess raw materials. This innovative approach led to the creation of a unique patterned rug, crafted from unused yarn from their turnout fabric production. As a result, each rug boasts an individual multi-color aesthetic, setting it apart from conventional designs.

Despite its eco-conscious construction, the Amigo Hero Revive Plus Turnout doesn’t compromise on performance. It inherits all the acclaimed features of the Amigo Hero 900 collection, including the patented lightweight disc front closure system, front leg arches for freedom of movement, and two crossed surcingles and a tail strap for a secure fit.

Additionally, the rug’s shine-enhancing lining promotes a healthy coat and skin, while a detachable hood offers extra coverage as needed. With fill variations of 50g or 200g available, it provides customizable warmth for horses in varying climates.


Mark Saunders, CEO of Horseware Ireland, expressed his delight at receiving the prestigious accolade, stating,

“We’re thrilled to be acknowledged for our dedication to sustainability and innovation. At Horseware Ireland, we continually strive to develop products that enhance the lives of horses, riders, and the environment. Winning the SPOGA Top Innovation Award for our eco-friendly turnout is a testament to the craftsmanship and care we invest in every Horseware product. The SPOGA Innovations Awards recognize excellence, and we’re deeply honored to have emerged victorious.”

The recognition of Horseware Ireland’s Amigo Hero Revive Plus Turnout at the SPOGA Top Innovation Awards underscores the company’s commitment to pushing the boundaries of sustainability and innovation within the equestrian industry. As consumers increasingly prioritize eco-friendly options, this groundbreaking rug sets a new standard for responsible manufacturing practices, ensuring a brighter and more sustainable future for the equestrian community and beyond.


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Author: Suzanne Ashton Founder, Everything Horse Ba Hons Marketing Management email:

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