Holland Cooper Unveils New Luxury Fashion House as Brand Expands into Menswear
British luxury fashion brand Holland Cooper is entering an exciting new era, unveiling an expanded flagship destination in the heart of the Cotswolds, complete with a dedicated menswear boutique, bespoke tailoring expertise and an ambitious vision for the future.
Founded by Jade Holland Cooper, the brand has become synonymous with British country style, elegant tailoring and equestrian-inspired fashion. Now, with its sights set on achieving £100 million in turnover, Holland Cooper is taking another major step forward with the launch of The House of Holland Cooper in Cheltenham.
The impressive new flagship will bring the brand’s womenswear, menswear, childrenswear and home collections together under one roof, creating a luxury shopping destination that celebrates British craftsmanship and exceptional personal service.
A New Era for Holland Cooper Menswear
One of the most exciting developments is the introduction of a dedicated menswear boutique, giving the growing collection a space of its own.
Situated on the first floor of the expanded flagship, the boutique will showcase everything from beautifully tailored pieces and sophisticated outerwear to premium knitwear and contemporary wardrobe essentials.
Inspired by traditional British sporting heritage, the collection combines timeless country elegance with modern luxury, reflecting Jade Holland Cooper’s vision of creating a complete wardrobe for the modern gentleman.
Customers will also be able to enjoy a more personalised shopping experience, with the opportunity to explore the fabrics, craftsmanship and finishing details that have become hallmarks of the Holland Cooper name.
Bringing British Craftsmanship into the Spotlight
The expansion is about more than creating a beautiful retail space. Holland Cooper is also investing in the future of British tailoring.
The appointment of an award-winning Master Tailor marks an important milestone for the brand, introducing specialist bespoke expertise while helping to preserve traditional craftsmanship and develop opportunities for the next generation of skilled tailors.
It is a commitment that sits at the heart of Jade Holland Cooper’s ambition to build a British luxury fashion house with heritage, quality and craftsmanship at its core.
A Dream Realised for Jade Holland Cooper
For founder and CEO Jade Holland Cooper, the opening represents a particularly personal achievement.
“I’ve spent years building my brand… and now I’m building the fashion house to go with it. Creating the House of Holland Cooper has been such a personal dream of mine. A flagship that celebrates everything I love about beautiful spaces, exceptional service and the magic of physical retail. I can’t quite believe we’re about to open the doors…”
The new destination, located at the brand’s Cheltenham headquarters, will build on its existing flagship and appointment-only Atelier, offering customers an immersive experience of the Holland Cooper lifestyle.
From the Cotswolds to Cheltenham Racecourse
With its strong connections to British equestrian sport and country living, Cheltenham provides a fitting setting for the brand’s latest chapter.
Holland Cooper will showcase its expanding menswear vision at Cheltenham Racecourse’s November Meeting, where the brand is the Official Luxury Fashion Partner.
The occasion promises to bring together racing, luxury fashion and British sporting style, providing a fitting platform for Holland Cooper’s latest collection.
With a new flagship, dedicated menswear destination and continued investment in British craftsmanship, Holland Cooper’s ambitions are clear. What began as a distinctive country fashion label is continuing its evolution into a fully fledged British luxury fashion house.