Digital Marketing Futures: Introduction to Social Commerce

Digital Marketing Futures: Episode 1, Introduction to Social Commerce

Social commerce is a trend that has enjoyed consistent growth since the adoption of Web 2.0, over 14 years ago. Although it is not a new topic, it continues to experience expediential growth. The process has evolved from user reviews and blogs to the ability to sell products directly to the consumer through social medial channels using a selection of services available to businesses or by directing them to an e-commerce website. In addition, it has changed the way users search for products and share that information with friends, family…

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Arabian Racing Achievements Recognised at HWPA Derby Awards

ARO and DIAR Patron HH Sheikh Hamdan at Newbury in 2019 ©Debbie Burt

The Arabian Racing Organisation (ARO) was delighted to announce their late Patron, HH Sheikh Hamdan bin Rashid Al Maktoum as the recipient of the 2021 Arabian Racing Achievement Award, for an unprecedented second time. It is to be presented as part of the Horserace Writers’ and Photographers’ Association (HWPA) Annual Derby Awards on Monday 6 December, at the Royal Lancaster, London. Now in its’ eighth year, the award, generously sponsored by Equine MediRecord, recognises an individual or organisation for their contribution to UK Arabian racing. His Highness was a great…

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5* Badminton Horse Trials announce new presenting sponsor

5* Badminton Horse Trials

5* Badminton Horse Trials announce new presenting sponsor The organisers of the iconic Gloucestershire based 5* Badminton Horse Trials have officially announced the presenting sponsor following Mitsubishi’s departure in 2019. MARS EQUESTRIAN™ will take the stage as the ‘presented by’ sponsor for the 2022 Horse Trials which will take place between Wednesday 4th and Sunday 8th May, 2o22. I am delighted that MARS EQUESTRIAN will be a presenting sponsor at Badminton 2022 and we are really looking forward to welcoming everyone back next year.” commented The Duke of Beaufort. Badminton…

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Claire Lomas Returns to Osberton as Business Lunch Guest Speaker

Claire Lomas

Claire Lomas Returns to Osberton as Business Lunch Guest Speaker Inspirational, unique, one on her own, with true grit are just a few of the many ways to describe former event rider, turned legendary fundraiser Claire Lomas MBE, who suffered a life changing accident at Osberton International Horse Trials in 2007. The collision with a tree is well documented and left Claire without the use of her legs but now 14 years later and with a plethora of life experiences and challenges to recount, Claire is returning to the scene of…

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Finalists Revealed for 2021 BETA Business Awards

2021 beta business awards

Finalists Revealed for 2021 BETA Business Awards Finalists of the 2021 BETA Business Awards, leading B2B accolades recognising and rewarding the outstanding achievements of individuals and companies in the equestrian industry, have been announced. After an incredibly challenging year for us all, I am thrilled that the awards have been so positively received,” said BETA executive director Claire Williams. We have had a huge number of nominations across the board, which really shows that, in times like these, members of our industry are keen to rally and support one another.…

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EquiToolz Launch COVID Risk Assessment Course for Equestrian Businesses

EquiToolz launch covid risk assessment- image of person mucking out a stable

EquiToolz Launch COVID Risk Assessment Course for Equestrian Businesses EquiToolz, the equine-specific online training provider, has launched a brand new course to help equestrian businesses with COVID Risk Assessments. Written by equestrian health and safety expert, Clare Gabriel, the course guides the learner through the process of creating a solid, legally compliant risk assessment. Step by step, the course helps the identify and correctly document the measures required to protect a business, allowing it to continue functioning safely or in preparation for when staff can return to work. Clare, who…

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Supreme Products and The National Pony Society Partnership Set to Continue

Supreme Products Announce continued support of NPS image - Res Laburnam Richard - Credit Equinational

Supreme Products and The National Pony Society Partnership Set to Continue Supreme Products, leaders in equine preparation products, are continuing their partnership with The National Pony Society (NPS). Supreme Products are supporting the M&M Working Hunter Pony Championship at the Royal International Horse Show, a sponsorship first agreed at the end of 2019. In addition, the leading show preparation brand has also taken the Young Riders National Championship under their wing, and are once again supporting this in 2021. After a challenging year for many, we hope 2021 will see…

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I’Anson Brothers Named Yorkshire Rural Business of the Year

I’Anson Brothers Ltd (L-R) Will I'Anson Chris I'Anson Sarah Richardson

I’Anson Brothers Named Yorkshire Rural Business of the Year North Yorkshire animal feed manufacturer, I’Anson Brothers Ltd., has been named ‘Rural Business of the Year’ at the 2020 Yorkshire Post Excellence in Business Awards. The award recognises I’Anson’s continued growth, innovation and commitment to the rural community and comes as the business celebrates its 120th anniversary. I’Anson was especially commended by judges for creating jobs in the local community, increasing global exports, expanding product lines, investing in its future and achieving record turnover, as well as its response to the…

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UK Exporter in Running for 2020 Black British Business Awards

https://www.equidiet.org.uk/

Equidiet UK Founder in Running for 2020 Black British Business Awards Sandra Murphy, Founder and Managing Director of Lincolnshire-based Equidiet UK Ltd has been announced as a 2020 finalist for this year’s Black British Business Awards (BBBAwards), after successfully growing her revolutionary equine nutrition business into a global brand. With over 50 years of experience in the equine industry, Sandra spotted a gap in the market for a natural fibre liquid feed that nourishes and hydrates horses. Seeking to gain the scientific knowledge to bring this product to life, she…

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ARO Welcomes Emirates Breeders Programme Sponsorship

ARO racing at Wolverhapmton 2019_D BUrt

The Arabian Racing Organisation (ARO) has today confirmed that the Emirates Breeders Programme will be coming to the UK for the first time. The programme of five races cater for a range of abilities from novice through to top-level handicappers and will visit both Chelmsford City and Wolverhampton racecourses in October and November. Genny Haynes, ARO Commercial and Finance Director was delighted commenting. We were excited to learn that the Emirates Breeders Programme will be coming to the UK, as the races that they have sponsored in Europe have always…

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Interview: Tara Punter on Podcast Realisation and Mindset Coaching

Tara Punter Podcast -Tara Best, Founder and MD of Tara Punter PR 2 ©LotteSimonsPhotography

Interview: Tara Punter on Podcast Realisation and Mindset Coaching This month we were thrilled to be given the opportunity to interview Tara Punter to discuss her latest business launch; the Tara Punter Podcast. Firing on all barrels, Tara has already recorded over 30 podcasts that help business owners, and individuals work on mindset, whether it be to smash goals in business or for morning routines to set yourself up for the day ahead. Here we talk to Tara about how and why the podcast came about, business and personal goals,…

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NEW Marketplace, Equineed, Launched for the Sale of Polo Ponies 

equineed

Equineed, a new website for the sale of Polo Ponies worldwide, has been launched by two university students studying a Degree in Digital Business in Barcelona. Students and founders of Equineed, Estel Castellà and Caesar Crasemann hope to further develop the business model to include other areas of business over the years to come. “Our mission is to connect members of the polo community to increase their productivity and their success”, explain the creators of the marketplace. The platform is completely free for owners to list the sale, or rent…

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Inaugural UK Equine Online Student Conference

UK Online Equine Student Conference

Roll Out Of Inaugural UK Equine Online Student Conference Information on the Inaugural UK Equine Online Student Conference has been released following the cancellation of numerous equine conferences. The new one-day online event, which takes place Wednesday 15th July 2020, will provide a much-needed lifeline for the UK equine student community, offering an opportunity for individuals to present research undertaken as part of their equine studies. Sharing key research findings often represents the pinnacle of a student’s academic training but this year, the coronavirus pandemic necessitated the cancellation of numerous…

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Aztec Diamond Equestrian Sponsor World Class Showjumper

Ellen Whitaker

Aztec Diamond Equestrian Sponsor World Class Showjumper Aztec Diamond have announced sponsorship of one of the most recognised names in the world of equestrianism, international show jumping success story, Ellen Whitaker. Ellen is a member of the world-famous Whitaker dynasty. She started competing at the age of 5 and over the years has progressed through the ranks of her sport, gaining a huge following and becoming a household name in the showjumping world. Ellen has some incredible achievements to her name including successes in Grand Prix, Nations Cups, Derby’s and…

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Badminton Horse Trials Announce NEW OFFICIAL

British Eventing Cancel all Events Oliver Townend (GBR) and Armada

Badminton Horse Trials are pleased to announce two new Official Event Partners in MARS Equestrian™ and Science Supplements® for the 2020 Horse Trials due to take place between the 6th and 10th May at The Duke of Beaufort’s Badminton estate in Gloucestershire. We are delighted to welcome both Science Supplements® and MARS Equestrian™ to the Badminton family as Official Event Partners. We are extremely grateful for their support and look forward to a long and happy association with both partners.” commented The Duke of Beaufort. MARS Equestrian™ sponsorship by Mars, Incorporated…

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Equestrian Fashion and Lifestyle Brand Founder Wins Lloyds Bank Entrepreneur of the Year Award

Aztec Diamond Jordan McCabe

Aztec Diamond Founder Jordan McCabe has been awarded the Lloyds Bank Entrepreneur of the Year Award, at only 24 years of age. The Lloyds Bank ‘New Entrepreneur of the Year award’ celebrates potential within leaders of the UK’s most promising start-ups and SMEs.  The judges were looking at the nominee’s vision for growth and innovation, their understanding of key challenges, customers and the competitive landscape. Jordan beat hundreds of other business hopefuls as she was deemed to have achieved a level of business success that belied her age. Commented Jordan;…

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16-Year Old Emma Chosen as HorseHage & Mollichaff’s New Brand Ambassador

Emma and Mac with the HorseHage team

HorseHage & Mollichaff, the names behind the well-known high fibre forage, chaffs and complete feeds, have selected young rider, Emma Alcorn, from Northamptonshire as their new Brand Ambassador. To celebrate the launch of HorseHage & Mollichaff’s sponsorship of British Riding Clubs (BRC) Intermediate Winter Championships, 16-year-old Emma was chosen from dozens of entries of amateur riders to represent the brands for 12 months. Said Emma: Being chosen as the Brand Ambassador for HorseHage and Mollichaff has been a dream come true for me and I am thrilled to have this…

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BETA Business Awards 2018 Finalists Announced

BETA Businesss Awards 2018

BETA Business Awards 2018 – The British Equestrian Trade Association have announced the finalists for this year’s business awards. The awards are for individuals and brands who been responsible for making a significant difference to the equestrian industry over the past year. “To make it through to the final stages of the awards is an accomplishment in itself,” said British Equestrian Trade Association executive director Claire Williams. “The standard of nominees is always extremely high and selecting the final few is a tremendous challenge. We wish all our finalists the…

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New Insights into British Eventing Audiences Show Loyal and Passionate Fanbases

Laura Collett and Grand Manoeuvre competing at Blenheim Palace International Horse Trials in 2016. Image credit Blenheim Palace International Horse Trials

New Insights into British Eventing Audiences Show Loyal and Passionate FanbasesNew Insights into British Eventing Audiences Show Loyal and Passionate Fanbases Research conducted by data-driven sports marketing agency Two Circles, around the eventing audience in Britain, has unveiled huge opportunities for sponsorship within British Eventing and confirm eventing has one of the most loyal and passionate fanbases. The research – which saw Two Circles analyse data from 70,000 ticket purchasers, 350,000 tickets and 450,000 digital users – was launched to gain a deeper understanding of the audience engaging with eventing in…

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BETA Business Awards finalists announced

BETA Businesss Awards 2017

BETA Business Awards finalists announced The finalists in the 2017 BETA Business Awards – prestigious B2B awards designed to celebrate and reward companies and individuals judged to have made a significant difference to the equestrian industry – have been revealed. “Everyone has done incredibly well to get this far,” said BETA executive director Claire Williams. “We have received a phenomenal number of nominations sand, although selecting the finalists has been a really tough job, the search continues for the ultimate winners. Depending on the particular award, this can include member votes,…

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TopSpec Appoint New Business Development Managers

Topspec Logo

TopSpec has welcomed two new Business Development Managers to its team with the appointment of Jessica Burbage and Sarah McAndrew. Jessica will cover the South and Sarah the West Midlands. Their roles are dedicated to supporting retailers, wholesalers, vets and horse-owners in the region. Jessica Burbage Jessica has previously worked for an agricultural and equine wholesaler gaining E-SQP status and was also previously employed as an Area Sales Manager for another feed company. Said Jessica: “My previous sales role has allowed me to understand my customers, I know what they…

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