Blenheim Palace International Horse Trials Delighted to Welcome Back Caviera Bedding
After an extremely successful first year, Blenheim Palace International Horse Trials is delighted to welcome Caviera Bedding back to the 2016 event (8th-11th September) as official bedding supplier.
Nick Walker, Director of Caviera Bedding, said: “Official bedding supplier status at Blenheim Palace International Horse Trials in 2015 was a defining moment for Caviera Bedding.
“We were able to talk to riders at all levels, as well as the competitors who used our Raviera Pro at this fabulous event, and developed relationships with retailers, and professional yards that we may not have otherwise encountered. One such meeting was with Team Sommerville and we were delighted to announce them as Caviera brand ambassadors last year and for the foreseeable future.
“Caviera Bedding is very pleased to be official bedding supplier for a second year which will, no doubt, be even more successful, enabling us to strengthen our brand and presence in the market.”
The Doncaster-based company will supply each horse competing at Blenheim Palace with three bales of its premium bedding product, Raviera Pro. This is 100% pure chopped oilseed rape straw, which has been dust-extracted and sterilised. Further bales – and alternative bedding – will be available to buy on-site.
Event Director Mandy Hervieu said: “We are delighted that the association with Blenheim Palace International Horse Trials has had such a positive effect on Caviera Bedding’s reach within the equestrian world.
“Sponsorship gives companies a great opportunity to raise awareness of their products. Research carried out by Two Circles on behalf of British Eventing showed that 60% of respondents state that they had raised opinions of sponsors who were involved in the sport, and 52% were more likely to purchase sponsors’ products.”