Animal Friends Insurance has announced a £1 million annual commitment to animal welfare, launching long-term partnerships with leading charities Blue Cross, StreetVet and Born Free.

The multi-year investment will support pet welfare services, frontline veterinary care, wildlife conservation and policy advocacy across the UK and internationally, positioning the insurer as one of the largest corporate contributors to animal welfare in the UK pet insurance sector.

Founded to make a difference for animals everywhere, Animal Friends said the initiative is designed to create lasting change by funding charities that support pets, people and wildlife at every stage of life. Alongside the new partnerships, the insurer’s existing emergency fund will continue to provide rapid financial support to charities facing urgent and unforeseen circumstances.

Supporting pets and the people who love them

Through its partnership with Blue Cross, Animal Friends will help fund and promote the charity’s Pet Loss Service, which supports people coping with the death of a much-loved pet. The collaboration will also contribute to Blue Cross’s wider core services, including veterinary care, rehoming and policy work.

Blue Cross has supported sick, injured and homeless pets since 1897 and works extensively to improve animal welfare standards across the UK.

Chris Burghes, chief executive of Blue Cross, said: “There has never been a more pivotal moment for pet owners and animal welfare than now. This collaboration with Animal Friends allows us to reach more people and pets with the practical, emotional and veterinary support they need, while strengthening the policy work that protects animals across the UK.”

Championing the human–animal bond

Animal Friends will also support StreetVet, the charity providing free veterinary care for pets belonging to people experiencing homelessness. Funding will help StreetVet expand its frontline outreach clinics, clinical care delivered through partner veterinary practices, and its accredited hostel and day centre schemes.

The partnership will highlight the importance of the human–animal bond for people navigating homelessness and support StreetVet’s wider policy engagement aimed at improving access to pet-friendly accommodation and veterinary services.

Zoe Abbotts, chief executive of StreetVet, said: “Animal Friends’ support will make a profound difference to the pets and owners we meet every day. This long-term collaboration will help us deliver our vital services and ensure that no pet in a vulnerable situation goes without the care they need and deserve.”

Protecting wildlife and conservation worldwide

Born Free brings an international conservation focus to the programme, working to protect wild animals, promote ethical conservation and challenge the exploitation of wildlife. The partnership will support projects in countries including Cameroon, Ethiopia and Kenya, while championing stronger wildlife protection laws and greater public awareness.

Will Travers OBE, executive president of the Born Free Foundation, said the collaboration reflects a shared vision for animal welfare.

“By combining our expertise, resources and passion, we can deliver real and lasting impact for wild animals and the natural world they depend on,” he said.

A long-term commitment to animal welfare

Richard Mills, chief executive of Animal Friends Insurance, said the £1 million annual investment reflects the values of the company and its customers.

“Every animal deserves a happy and healthy life,” he said. “By committing long-term funding, support and advocacy to our charity partners, we are focused on creating meaningful and lasting change for animals, both in the UK and globally.”

Together, the organisations will deliver a coordinated programme of services, education initiatives and advocacy designed to protect animals across every stage of life.

As of January 2026, Animal Friends Insurance has donated more than £9 million to animal welfare charities and conservation projects worldwide.

Feature image: Rescued Leopard Ginny Released into Shamwari (c) Lyndon Brandt