Best horse racing betting offers UK – a quick rundown

Are you searching for horse racing betting offers in the UK that you can take advantage of today? If so, you are in the right spot. We’ve produced a breakdown of the most appealing welcome bonuses for this sport in the entire UK market. All of the respective offers are discussed in detail throughout. As a reminder, you must be a new customer at the provider issuing the bonus if you are to claim the associated promotion. You must also meet the criteria for online gambling in the United Kingdom.

This includes the requirement to be a UK resident and be over the age of 18. So as long as you tick these boxes, you are ready to go ahead and redeem the horse racing betting offers mentioned here. The offers highlighted consist of a mix of free bets, deposit bonuses, and money-back guarantees – all for the sport of horse racing. And with so much action going on at all times for this sport, it doesn’t really matter what time of year you are reading this.

There will always be a big race or two right around the corner. So, as long as you claim the bonuses before the races begin, you can apply the bonuses to them. Anyway, that’s enough of the quick rundown! Let’s now get into some further specifics on these offers.

How to claim these horse racing betting offers

We are about to discuss the details of the horse racing betting offers at some of the top sites in the UK. But right before we do, we want to share a generalized process by which you can claim these offers. For that reason, please refer to the step-by-step process shown here when it comes to claiming the bonuses:

  1. Head to the respective sign up form at your chosen site
  2. Create your new account details (username and password)
  3. Enter personal details including DOB, name, title, address, contact, etc.
  4. Proceed to open the account
  5. Deposit funds that meet the minimum outlined for the bonus
  6. Place your qualifying bets to redeem the offers

Now, this process is generalized to reflect the standard procedure for redeeming these offers. However, the exact procedure might vary depending on which bonuses you choose to claim. But the only real differences relate to the deposit requirements and qualifying wager terms. You will always need to open a new account at the respective bookmaker to bag the welcome bonus.

And with all of this cleared up, we can now jump into the real reason you are here.

Details of the top horse racing betting offers

The offers you see below have been handpicked by our team for many key reasons. Firstly, they are easy to claim. Secondly, they are competitive based on the horse racing betting offers currently available. And thirdly, they are relatively flexible in terms of which events they can be used for. These three elements have all helped us to decide what these top bonuses are, hence the listings for the promotions you see below.


Ladbrokes logo

Let us kick things off with a bookmaker that specializes in the sport of horse racing – Ladbrokes. These guys are a long-term powerhouse of the UK betting market. And the horse racing betting offers you can grab here are truly awesome. But since we are focusing on the welcome offers here, let us highlight what’s on offer. As a newcomer, you can bag £20 in free bets for horse racing once you’ve made a £5 qualifying bet. These are split into £5 tokens, meaning you get 4x free bets through this bonus.

Ladbrokes isn’t overly restrictive in terms of the races or markets that these tokens apply to either. Of course, this is always a positive thing as it gives you more control over the free bets.

Paddy Power


Paddy Power is another horse racing specialist, and the site is heavily focused on this sport compared with others. Many of the site’s premium features such as streaming and ‘specials’ markets are much better for horse racing, as are the bonuses. On that note, the horse racing betting offers at Paddy Power really shine through with the current welcome bonus. By joining the Paddy Power site today, you can grab a £20 money-back bonus. You’ve no doubt noticed that this is different from the Ladbrokes bonus which relates to free bets.

So with this one, you can actually wager up to £20 for a pre-race market. And if your bet loses, Paddy Power will credit the amount of the bet back to your account. If the wager wins, of course, you’ll still get the payout.


coral logo

The Coral welcome offer for horse racing is identical to the one that Ladbrokes has available. And that’s because the two operators are run by the same company! So if we have included Ladbrokes as a site with the best horse racing betting offers, naturally, we had to include Coral too. As a reminder, this bonus lets you make just a £5 bet in exchange for four separate £5 free bet tokens. This is particularly valuable as it means you can take a free punt at four different horse racing markets, all without using your own cash.

Another key element of this bonus is that any winnings can be immediately withdrawn. There is no need to meet any wagering requirements, which is always a positive thing.

William Hill

William Hill logo

Moving to another gladiator of the UK betting market, we have William Hill. These guys have been at the top of the market for decades. So naturally, you’d expect this provider to have some great horse racing betting offers. As for the sign-up deal, William Hill has £30 in free bets available for newcomers. These are awarded once you have registered and wagered £10, which is higher than the qualifying requirement at other sites. Then again, the bonus value is also higher. As for the breakdown of the free bets, they are awarded a value of £15 each.

So in reality, you are only getting two free bets instead of four (as seen with other sites). But the value of the free bet tokens is 200% greater than other sites.


bet365 logo

Bet365 is no doubt a site that you have heard of, so we won’t spend too long introducing the site to you. So, jumping right to the bonus, with bet365 you can get five free bet tokens following an initial qualifying wager equal to that seen at William Hill. This means that when you grab this bonus, you can cover five different betting markets. And all free bet tokens carry a value that is equal to the initial wager requirement. Needless to say, this makes the horse racing betting deal at bet365 one of the most valuable in the market.

Just to clarify, there are no wagering requirements for winnings obtained with the free bets at this bookmaker.



If you have previously engaged in horse racing betting, you are probably familiar with the Betfred brand too. These guys have been around forever, and they have built a great platform for horse racing betting over time. This brings us to the welcome bonus, which consists of £40 in free bets following a £10 wager. There is even an additional £20 in bonuses that apply to some of the gaming platforms with Betfred. But coming back to the free bets for horse racing here, they are given in denominations of £10 each. So you can take a punt on four markets without stumping up your money.

Note that this is an exclusive deal, so you will need to sign up using the associated promo code.



Unibet follows the same structure for its horse racing betting offers as Paddy Power, at least in terms of the sign-up deal. So by signing up with this site, you can get your hands on a money-back initial bet worth £40. This is literally double the value of the Paddy Power bonus, and Unibet is a fantastic platform for horse racing betting in general. Keeping the focus on the welcome offer means you can wager up to £40 on a market of your choice. And if the bet doesn’t result in a win, Unibet will credit the funds to your account.

Just like Paddy Power, should the bet win, you will get the profit paid out into your account.


betfair logo

Of all the horse racing betting offers discussed here, Betfair has the largest of them all. However, while the offer might be the largest, it is also the most difficult in terms of maximizing the value of the offer. With that said, the welcome deal at Betfair consists of up to £100 in free bets for horse racing. Pretty large, right? Here’s the catch – you will be given £20 free bet tokens only when you have wagered £50 in qualifying bets. So this means that you have to wager £250 in qualifying bets to get the full £100 in free bet tokens.

Not everyone has the capacity to do this, of course. But given the value of this offer, we had to include it in this list.


Smarkets logo

Smarkets operates as a betting exchange, just as Betfair does. But unlike Betfair, the welcome deal here is structured as a money-back offer instead of free bets. In terms of the value of the offer, you can take a swing at any market on the platform with the guarantee of a refund worth up to £20. This is actually the maximum refund given through the bonus. So anything wagered above that value won’t count towards a 100% cash refund. The wording of ‘cash refund’ is also something to pay attention to here.

Unlike other sites with a money-back offer for the first bet, Smarkets lets you cash out the refund. This is different from other sites that require you to then wager the refund once more before you can initiate a withdrawal on the funds.


888 sport logo

888sport is the last site we wish to highlight here, and we are finishing strong! The current sign-up bonus for horse racing at 888sport relates to a £30 free bet incentive. This is awarded once you register, then deposit and wager £10 on an eligible market. As for the offer breakdown, the £30 in free bets is split into token values worth £10 each. So just like some of the other betting providers we’ve mentioned here, you can take a punt on several markets without risking your own funds. Just keep in mind that the free bet tokens are only valid for 7 days once issued, so time is somewhat of the essence for this promotion.

Main horse racing betting offers FAQs

Do the horse racing betting offers listed here require promo codes?

Only a couple of them requires promo codes. And if this is the case, we have listed details of the promo code alongside the offer. These must be applied when registering.

What happens if I don’t use my free bets in time?

If you fail to use your free bets in the allotted time frame, they will simply disappear from your account.

What are the main terms and conditions to pay attention to?

You should pay attention to the expiration date, deposit requirement, minimum odds on qualifying bets, and what markets the free bets are eligible for.

Do these sites have other horse racing betting offers beyond the sign-up bonus?

Absolutely. While the welcome bonuses might be appealing, these sites also have to reload offers for those who are viewed as existing customers.

Can I claim these bonuses through both mobile and desktop?

Yes. Most of the sites here have a designated sports betting app that can be downloaded for your device. The same offers can be claimed in this manner as they can on desktop.

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