The changing faces of social media, digital marketing, print advertising – and management in the workplace – were discussed at the 2020 BETA Conference on Monday 26 October. Leading members of the equestrian industry, including manufacturers, retailers and marketers, gathered for this annual event, held online for the very first time. Media consultant Michelle Goodall explored the latest trends in social media and gave tips on how to adapt to them, highlighting how this medium continues to grow, with 44 million Facebook users and 24 million on Instagram in the … Continue reading Social Media, Digital Marketing and Print Advertising Key Topics at 2020 BETA Conference