New H&C Channel on Virgin Significantly Expanding Distribution to UK pay-TV Homes
New H&C Channel on Virgin – Horse & Country (H&C), the premiere TV network for equestrian sports and lifestyle, today announced the launch of its UK channel on Virgin TV, where it will be offered as part of its Player tier on Channel 298.
Subscribers in the UK will now be able to enjoy H&C’s outstanding combination of thrilling equestrian sport, including a calendar of UK and international events, exclusive masterclasses, and documentaries, with new shows premiering every week. The service comprises a 24/7 linear feed, 10-day catch-up as well as video on demand.
Virgin TV equestrian fans are in for a sizzling summer of sports over the coming weeks, with coverage of international show jumping from 5* events at Dinard and La Coruña, as well as the Longines Global Champions Tour legs from London, Valkenswaard, and Rome.
Beginning in August, viewers will be able to follow athletes as they prepare for September’s World Equestrian Games (WEG) in Tryon, USA, in the four-part Road to FEI WEG series, followed by top sport action from all major disciplines at the event. H&C’s coverage will encompass the Grand Prix Team event, Grand Prix Special and Grand Prix Freestyle in the Dressage, the show jumping team and individual competitions, as well as eventing, taking the form of six hour-long highlights shows.
Other popular series continue through the summer and autumn, including Rudall’s Round- Up, Daisy Dines With, and the hugely popular Omega Equine All Star Academy, as well as the acclaimed animated kids’ series, Wendy, for the younger set.
H&C’s international presence on cable networks and pay TV networks includes Prime Video from Amazon in the UK and Germany, Ziggo in The Netherlands and ComHem, Telenor and Viasat in Sweden, Roku in the US and the UK, and Fetch TV in Australia, reaching an estimated 45 million households.
H&C also addresses the enthusiast audience for equestrian sports and lifestyle through its social media channels, where it reaches 5 million people each month, generating more than 2 million video views.
