How to Write a Horse for Sale Advert

horse for sale - writing a good listing

How to Write a Horse for Sale Advert

Horse for sale?

Deciding whether or not to sell (or loan) a horse or pony is never an easy decision. Often, you may have thought of the idea and many times put the decision off for as long as you can. Once the decision has been made it can be even more difficult to put pen to paper (or fingers to keyboard) to compose a successful horse for sale advert.

Here are some top tips to consider when putting that all important advert together.


Keep it concise, this is the ‘pitch’ part of the horse for sale advert, this is where the horse’s best hoof can be put forward. The familiar sentence ‘good to shoe, box, clip and load’ is a good shortened line of valuable information, if and only IF it’s true! Ideal positioning of this would be at the beginning or end, don’t let it get lost mid text. The main body of the description should include important information such as;

  • Age
  • Breed
  • Sex
  • Height
  • Colour
  • Registrations
  • Achievements to date
  • Current level of fitness
  • Potential
  • Realistic character description
  • Note-able injuries
  • Bad habits
  • Restrictions of use
  • Reason for sale
  • Area you live
  • Price


Images are one of the most important parts of any advert. Make sure they are clear and have been taken recently, in good light. A selection of good quality images should be used, depending on restrictions of the classifieds board, images that should be included are;

  • Headshot
  • Full side body shot of horse stood square
  • From behind, croup to ground
  • Directly in front, from ear to ground
  • Action shots i.e walk, trot, canter, jumping

Contact Details

Sounds daft but many adverts are seen without contact details, this information can be in the form of an email address, website url and/or contact number. Many classifieds boards now have privacy settings, users will have to be logged in before viewing any sensitive information provided. When providing a contact number use the device you are most likely to have access to at any time of the day.

Final Checks

Check spelling and grammar, have someone else read over the listing too as two eyes are always better than one. Make sure the price is realistic, spend time researching other similar types of horse when deciding on a price. Price is important, don’t go above a sensible mark or undervalue the horse, both can be problematic during the selling process as price can attract different types of buyer.

If you have to edit parts as the advert text is restricted, you could always add ‘for full details please contact 07********* .

We hope these tips help in writing a horse for sale advert. To list your horse for sale via Everything Horse UK click here. Feel free to leave your comments below on points we may have missed out.