With just weeks to go until the Paris 2024 Olympic and Paralympic Games, the FEI has launched its global marketing campaign – “A bond Like no other” – honouring good horsemanship and celebrating the unique and long-lasting connection between horse and human.  The aim of the campaign is to engage Olympic and Paralympic equestrian sports fans and connect with a broader audience, showcasing the essential connection between horses and humans and their critical role in the success of the sport. “Equestrian sport is a rich mosaic of stories that illustrate the profound connection between horse and rider,” FEI Commercial Director … Continue reading FEI Launch ‘A bond like no other’ campaign