Social commerce is a trend that has enjoyed consistent growth since the adoption of Web 2.0, over 14 years ago. Although it is not a new topic, it continues to experience expediential growth. The process has evolved from user reviews and blogs to the ability to sell products directly to the consumer through social medial channels using a selection of services available to businesses or by directing them to an e-commerce website. In addition, it has changed the way users search for products and share that information with friends, family … Continue reading Digital Marketing Futures: Introduction to Social Commerce