Dengie’s Alfa-Beet Mash, renowned among horse owners for its high-fibre, low-sugar formulation, is proving to be a seasonal staple for more than just equines this Christmas. The resident reindeer at Maldon Promenade Zoo, located near Dengie’s headquarters, are thriving on this nutritious mash—demonstrating its versatility across animal species.
James Williams, Zoo Director at Maldon Promenade Zoo, explains:
“At Maldon Promenade Zoo we’ve used a variety of Dengie products over the years and they’ve proved invaluable across many different species. The quality and consistency of the feeds really shine through, and it’s clear to see just how much the animals enjoy their Dengie diets. Our reindeer are especially enthusiastic, Alfa-Beet Mash is always a firm favourite and they never fail to come trotting over at feed time!”
Alfa-Beet Mash is made from alfalfa and unmolassed sugar beet, providing slow-release energy without the spikes associated with cereal-based feeds. This makes it ideal for maintaining stamina and digestive health in reindeer—especially during their busiest time of year. The mash is soaked before feeding, ensuring it’s easy to chew and helps keep the animals hydrated.
Dengie’s team of nutritional advisors are available to support owners and keepers with feeding advice for horses, reindeer, and a variety of other animals. More information can be found on the Dengie website.
About Dengie Horse Feeds:
Dengie is the UK’s leading producer of fibre-based horse feeds, with over 50 years’ experience growing alfalfa and developing innovative, sustainable nutrition solutions. The company is proud to have received HM The King’s Royal Warrant and regularly tops national equestrian surveys for feed brands.
