Emma Snailham – Well Travelled Boots
This year has been a big one for equestrian and country clothing and footwear brand The Spanish Boot Company, and it’s not even over yet! In this feature, Emma Snailham, MD and Founder of the brand shares her special year so far with Everything Horse….
“Wow what a fantastic year we have had so far, so many highlights but here are a few of my personal favourites. In January we moved into a brand new unit to bring our logistics back in-house. As our business expanded, we found we had outgrown our previous model and needed to ensure that we were able to manage sales and orders more efficiently and fortunately, it’s done just that and enabled us to control and order stock easily and quickly to keep our customers up to date in real time.
As part of our growing bespoke collection, we added our gorgeous new two-tone boots and introduced detachable tassels to give our customers even more variety. Our passion for delivering a collection that fits with our customer’s lives was brought to life with a new campaign called #mylifemyboots. A short fashion film showcasing the versatility of the collections. In the same month of May, we took a stand at the Royal Windsor Horse Show and it was our best Windsor ever.
In June we returned to the Royal Norfolk Show, and despite the weather being like October we had a brilliant show, and our new tassels trotted off our stand in hundreds! Meeting our fantastic customers at the shows has been such a highlight for myself and the team as it gives you the opportunity to meet them in person and even enjoy a glass of bubbly on the stand with them!!
This year saw us collaborate with some amazing bloggers under our Style Advocates umbrella and we are so proud and thrilled to be working with such a diverse and elite bunch of talent based both in the UK and abroad! One of the highlights has been our Instagram take-overs by our style advocates, starting with @Charlotte.in.england – which was exciting and enjoyable to review! August saw the first of our blogger exclusives with great content given to us to share on our site from blogger @equestriantrend
2017 was a first of many, and this time it was The Game Fair which saw another for us. A great show and atmosphere!
Another new venture was the Chatsworth Country Fair, which again was hugely successful and our annual return to The Royal Berkshire where we had countryside blogger, @girlaboutthefarm take over on Instagram for us- again huge fun and a fitting end to our show schedule as we start to focus on Christmas.
Here’s to a fantastic end to 2017 and special thanks to all our super stylish and extremely lovely clients!”