5 Good Reasons to List a business in an Equestrian Business Directory
Equestrian business? Work towards a better marketing plan today by listing in an equestrian business directory
As the world of digital advertising ever expands, the need to be seen online continues to increase on a daily basis. Popular social media platforms offer a variety groups for business ads however, this can dilute marketing efforts as most receive no engagement, if and when the page moderators approve your posts.
5 reasons to list your business in an equestrian business directory
A good foundation to any initial marketing plan
Starting out is never easy. Planning, effort, cost, marketing and proving your business will stand the test of time (along with blood sweat and tears of course) are challenges any new business owner will face. Creating that initial ‘killer’ marketing strategy could make or break the first year of any business. Listing in niche business directories forms a foundation to that plan, it’s cost effective and each listing will last normally up one year!
Often, the charge associated with listing in business directories in minimal. The Everything Horse Business Directory offers a cost effective way of being seen on the web, with a minimun outlay starting at only £4.99 a year. Most directories offer premium listing services too that include options for videos, social links, increased capacity for image uploads, opening times and more.
Appealing to the right audience
There’s no better way to be seen where your target audience already exists! Listing on a website that nurtures a community of like minded people, with interests and needs in your specialty, is definitely a great place to start.
Top Tip: If the website does hold other information services such as news and articles, get in touch with the editor to see if there’s editorial opportunities or other forms of publishing availability that could further help you increase reputation.
Improve back links to your website
When you launch your website it will take time for search engines to asses and rank the quality of your website ‘keywords’; they will compare this to other sites that are also ranking for the same keywords. Competition is high, especially for popular terms. Listing your website in a directory, specific to your businesses niche, will give a boost in search engine rankings as the ‘bots’ will recognise an established site trusts your content.
The directory won’t rank you for popularity like search engines do…
As already mentioned above, competing in search engines against other websites with similar keywords is tough! There’s no point in sugar coating it; if you want to appeal to the right customer it’s going to take a considerable period of time and effort to climb your way to the top. A popular choice is to consider hiring an SEO expert but, be prepared for costs to stack up considerably. Listing in a business directory offers a diverse method of ‘ways to be found’. You won’t have to compete in the usual ‘popularity’ contest for keywords as when visitors search directory listings most services, will appear when searched for in alphabetical order.
To list your services in the Everything Horse Business Directory today click here